Jefferson’s Bourbon, known for pushing the boundaries of whiskey innovation while honoring tradition, has partnered with entrepreneur Brooklyn Peltz Beckham and his hot sauce brand Cloud23 to reimagine what’s possible in a cocktail glass.
Together, they are proving that while traditional whiskey cocktails, like the beloved Manhattan, are timeless, they’re also ripe for reinvention.
The collaboration centers on Jefferson’s latest release: Jefferson’s Straight Rye Whiskey. Crafted using the brand's meticulous blending techniques, Jefferson’s Rye strikes a harmonious balance of bold spice, soft fruit, floral aromas, and subtle herbal undertones, delivering a vibrant nose of fig, cherry, and florals, followed by a warm and flavorful finish. With this bold new spirit as their base, Beckham and the Jefferson’s team have updated the classic Manhattan cocktail, infusing it with a spicy kick from Beckham’s signature Cloud23 Hot Habanero sauce. Dubbed the Brooklyn23, the cocktail combines the robust but smooth whiskey with a kick of fiery undertones from the hot sauce.
To bring the experience home, Jefferson’s is offering the limited-edition “Manhattan to Brooklyn” Cocktail Kits. Each kit includes everything needed to create the classic Manhattan and Brooklyn23 cocktail for a bold new twist on tradition.
